Learn how to manage through the chaos of a volatile, uncertain economic reality.

The Business Accelerator Masterclass leverages Agile framework and the Rockefeller Habits Four Decisions™. These refer to the critical decisions that companies must get right to maximize their revenue, profit and time. These four decisions involve the areas of People, Strategy, Execution and Cash. This masterclass will teach you the tools for taking the right decisions in each of these areas.

Industrial Age Strategizing Is Dead. Companies & CEOs Lifecycles Have Halved. How Will You Scale & Win?

Are you struggling to manage through the chaos of a global economy that has become unimaginably complex & increasingly volatile, uncertain and ambiguous? Are you on-track for 20m tourists by 2020?

Is average length of stay up? Are profits harder to predict? Occupancy may be OK but is the rates war a sentiment you must change? Are you finding it harder attracting & retaining profitable customers & key staff?

VUCA (Volatile, Uncertain, Complex and Ambiguous) is that the new normal in the tourism and hospitality sector?

Economists refer to this new economic reality as VUCA, it is the new norm for doing business in the post-industrial age. According to Kevin Roberts, CEO of Saatchi & Saatchi Worldwide "Hoteliers will need to adapt to the challenges of existing within a VUCA world if they want to meet the needs of consumers in the future". Adapt Fast or Die. Navigating through the VUCA chaos, growing profitability when occupancy has dropped by 1% and rates by 10% are key challenges keeping most GMs and CEOs awake at night. As the tools and frameworks of the industrial age become increasingly irrelevant in today’s volatile and uncertain economic reality, new rules and new tools are needed to win. Welcome to the age of The Agile Organisation!

Course Outline

This workshop will be a mix between presentation, Q&A, buzz groups and hands on practice.

Presented By :

Ed Capaldi, Strategic Catalyst and Agile Coach,Ed Capaldi Consulting

Venue : Le Meridian, Airport Road, Dubai, UAE

Dates : 19-20 March 2017
8:00 AM - 2:30 PM

Resource :

Ed Capaldi, Certified Senior Rockefeller Coach, www.gazelles.com

Agile Evangelist & Scrum Master, www.scrumalliance.org

Audience : GMs, CEOs and their Executive Teams.

Day One

Day One concentrates on people, culture and strategy, organized around the highly regarded One-Page Strategic Map document. Topics covered include:

  • People - how to select and hire A players who actually understand and live 'hospitality' and then learn how to avoid demotivating them.
  • Core customers - discover the WHO at the center of your world. The customer profile that with the right value proposition will more readily increase their average stay.
  • Brand Promise - the key strategic decision that differentiates you from competitors i.e. "if you can't state your strategy in a sentence, you don't get it!"
  • Innovation - Innovate quickly, profitably learn Value Proposition Design - unlock the power of the value proposition canvas to create products and services your customers actually want and will pay for.
  • Cash Model - double your operating cash flow in twelve months.

Day Two

Day Two centers on Agile Execution. Topics include:

  • BHAG (Big Hairy Audacious Goal) - Identify your organisation's North Star and align with your business fundamentals.
  • Rockefeller Habits Checklist - Learn the ten essential habits that reduce the time executives needed to manage the business from 50 hours/week to less than 15 hours.
  • Objectives & Key Results - "OKRs". The Performance management framework that drives GE, Google, Intel in applying 90-day planning cycle that helps you manage VUCA and win.
  • The Strategic Dashboard - identify the metrics that matter the most in driving your organisation on a real time basis.
  • Scrum Boards - using daily, and weekly meetings to drive discipline, accountability, alignment and focus.
  • Themes - how to use them to make your priorities memorable and add energy to your organisation




Package Standard Price (USD)
One Delegate USD 1800

* 20% discount applicable to a group of 3 or more,please contact Mr. Adnan on +971 4 554 1434

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  • Cancellations received 30 working days prior the event will receive a refund of the registration fees, less an administration charge of 100 USD of the conference fee.
  • Cancellations made after, as well as 'no shows', are not eligible for a refund.
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